The Legends Cup brand has existed since the first tournament in 2009. The project, implemented by NewSport entirely at its own expense, attracted interest from fans and the Russian media. Successful implementation of the first project allowed in 2010 to receive support from the Government of the City of Moscow. In 2014, Moscow Mayor Sergei Sobyanin approved a proposal to assign the project status “traditional” in the list of sports events in the capital.
Currently, the Moscow City Government and NewSport are involved in the organization and holding of the Legends Cup. The right to exercise commercial rights belongs to the company NewSport. The annual tournament is held with the support of the Ministry of Sports of the Russian Federation, the Russian Football Union.